# Anne V Mühlethaler
> Anne V Mühlethaler helps those who feel the call to make big moves find the story beneath the story. Narrative coaching, brand strategy, facilitation.
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## Pages
- [Story architect. Narrative coach. Brand and communications strategist. Facilitator. Guide.](https://www.annevmuhlethaler.com/about.md) - Helping founders, creatives and professionals communicate with greater meaning and resonance through story. Narrative strategist, facilitator and meditation teacher. Creator of Story is the Strategy. Working internationally online and in person from Geneva. Too many podcasts.
- [BRAND WORK](https://www.annevmuhlethaler.com/brand-work-that-feels-like-therapy-2.md) - That feels like therapy
- [Brand work that feels like therapy.](https://www.annevmuhlethaler.com/brand-work.md) - Strategic communications for founders and leaders navigating growth, reinvention and visibility. Together, we'll find the stories, language and perspective that help your work resonate.
- [The story you tell yourself is the one you live by](https://www.annevmuhlethaler.com/coaching.md) - Coaching for deep thinkers, creatives, and way seers navigating change. I help you find the story beneath the story — and the clarity to move forward.
- [Get in touch](https://www.annevmuhlethaler.com/contact.md) - For any coaching or consulting inquiries, please email hey@annevmuhlethaler.com or book a 30min discovery call here. For speaking inquiries, kindly fill out this form and I will get back to you. I aim to respond within 48 hours. For podcast, panels or media appearances, please fill out this dedicat…
- [Features & Press](https://www.annevmuhlethaler.com/features-press.md) - Assorted podcast interviews and other heart-warming press mentions and bylines in no particular order.
- [Home-Feature](https://www.annevmuhlethaler.com/home-feature.md) - I help people remove the filters that stop them seeing themselves and their work clearly. Clarity of value precedes expression of value. My clients leave saying it felt like magic, or like therapy. What it's like to work with me → For thoughtful, intellectually curious people navigating reinvention…
- [What it's like to work with me](https://www.annevmuhlethaler.com/how-i-work.md) - Wondering what it's actually like to work with Anne? Discover the philosophy, presence and partnership behind her coaching, consulting and discovery conversations.
- [INNER WORK](https://www.annevmuhlethaler.com/inner-work.md) - Your Story, Your Map
- [On Making](https://www.annevmuhlethaler.com/on-making.md) - creativity, building things, the podcast world. Under careful construction. Come back soon.
- [Orient - You're In - Confirmation Page](https://www.annevmuhlethaler.com/orient-youre-in.md)
- [Orient](https://www.annevmuhlethaler.com/orient.md) - Join me live for inner work
- [PRACTICE](https://www.annevmuhlethaler.com/practice.md) - The Intention Hour
- [Privacy & Cookie Policy](https://www.annevmuhlethaler.com/privacy.md) - Who we are This website is operated by Anne V Mühlethaler, independent consultant, 31 rue Liotard, 1202 Genève, Switzerland. Questions? Email hey@annevmuhlethaler.com Data we collect and why Newsletter & membership — If you subscribe, we store your name and email address via Ghost to send you updat…
- [Speaker - Moderator - Facilitator](https://www.annevmuhlethaler.com/speaking.md) - Speaker, facilitator and communications strategist exploring story, meaning, self-expression and the ideas that shape how we see ourselves, our work and one another.
- [Story is The Strategy : You're In](https://www.annevmuhlethaler.com/story-is-the-strategy-confirmation-message.md)
- [Story is the Strategy](https://www.annevmuhlethaler.com/story-is-the-strategy.md) - Free Masterclass
- [Story of You](https://www.annevmuhlethaler.com/story-of-you.md) - The Story of You Methodology weaves together story, mindfulness and reflective inquiry to help people reconnect with themselves, communicate with authenticity, and create lasting resonance.
- [SUBSCRIBE](https://www.annevmuhlethaler.com/the-metta-view.md) - The Mettā View newsletter
- [WORKSHOP](https://www.annevmuhlethaler.com/workshop.md) - Story of You Fundamentals

## Posts
- [No one can ever see a whole tree](https://www.annevmuhlethaler.com/no-one-can-ever-see-a-whole-tree.md) - No one can ever see the whole of another person. But perhaps understanding was never the goal. An essay on perspective, communication and what it means to be truly seen.
- [Communication used to be a relationship](https://www.annevmuhlethaler.com/communication-used-to-be-a-relationship.md) - An essay on algorithms, voice, and the quiet panic of invisibility, and the question I now ask before anything I publish: does this deepen human contact, or only help me survive the algorithm? Read, watch or listen.
- [Books have never been more fashionable, or less read](https://www.annevmuhlethaler.com/books-have-never-been-more-fashionable-or-less-read.md) - Miu Miu has a literary club. Dua Lipa is curating London's Literature Festival. Luxury brands are sponsoring writers. And yet, The Atlantic tells us, we're moving toward a postliterate society. All the more reason to write, I say.
- [Who do we become if we don't read (or write)?](https://www.annevmuhlethaler.com/who-do-we-become-if-we-dont-read-or-write.md) - The Atlantic says we're entering a postliterate age. I ask: who do we become if we don't read (or write)? A personal reflection on the words that raised me, the words that exhaust us, and — with my guest April Dávila — the stories only you can tell.
- [The call is not a countdown](https://www.annevmuhlethaler.com/the-call-is-not-a-countdown.md) - A mid-year visualisation (five minutes, eyes closed) The call is not a countdown - essay & guided meditation0:00/944.481× The world feels hectic, worrying, and (here in Switzerland at least) really, really hot. It also happens to be the exact midpoint of the year. And the more hectic things get out…
- [Proof of Life](https://www.annevmuhlethaler.com/proof-of-life.md) - We drink sand because we don't know the difference. On bad design, empty planets, and why the care is the point.
- [The author inside the word](https://www.annevmuhlethaler.com/the-author-inside-the-word.md) - This morning, in a session with my quantum therapist (no, I can't quite explain his job), a word came up. Autorité. Authority. And inside it: auteur. Author. Which got me thinking: the pendant of story is authorship.
- [On Goal Setting, Desires and Intentions](https://www.annevmuhlethaler.com/on-goal-setting-desires-and-intentions.md) - Guided by practices such as creative visualisation, meditation, and journaling, a good dose of introspection and some goal setting exercises, I share how my life path unfolded once I asked the question: What do I want? And stayed still long enough to listen to the answers.
- [From Flat-Pack to 3D Self](https://www.annevmuhlethaler.com/from-flat-pack-to-3d-self.md) - If you hear someone say 'I'm terrible at talking about myself,' know that their problem isn't communication. It's almost always a problem of self-access. They've lost the door inward, and without it, the words can't carry their shape.
- [Story Shapes vs Idea Shapes](https://www.annevmuhlethaler.com/story-shapes-vs-idea-shapes.md) - Why do clever ideas slip out of people's minds while a good story stays? On telling yours so people want more, and remember you afterwards.
- [I'm bad at talking about myself.](https://www.annevmuhlethaler.com/im-bad-at-talking-about-myself.md) - What looks like a communication problem is almost always something else, and that something else is what my work is built to address.
- [I triangulated. (Arkanoid-style)](https://www.annevmuhlethaler.com/i-triangulated-arkanoid-style.md) - After a workshop with the Op-Ed Project, I had a worthiness wobble. I came out, a few days and one bank holiday later, with a double triangle, a name in Sanskrit, and an Arkanoid-inspired game.
- [On process as practice, the price for the magic, and the surprise in the sprint](https://www.annevmuhlethaler.com/on-process-as-practice-the-price-for-the-magic-and-the-surprise-in-the-sprint.md) - Nine hours of writing across one weekend, a London Writers' Salon sprint, and a surprise discovery about flow, AI, and the price we pay for the magic of having machines write for us.
- [Eat your greens](https://www.annevmuhlethaler.com/eat-your-greens.md) - A late-night conversation with a friend, a computer science professor at Georgetown, and a bag of metaphorical Doritos walk into an essay. On shrinking attention spans, the quiet erosion of our capacity for deep thinking, and why, in a world of digital fast food, this newsletter is your greens.
- [Root to rise](https://www.annevmuhlethaler.com/root-to-rise.md) - Inspired by her yoga teacher's cue to 'root to rise', Anne started to explore the meaning of her metaphorical roots.
- [The strange business model that makes perfect sense](https://www.annevmuhlethaler.com/the-strange-business-model-that-makes-perfect-sense.md) - Anne Muhlethaler shares a short essay in which she reveals why audio and podcasting is at the heart of her business model for Le Trente.
- [We Need a New Word](https://www.annevmuhlethaler.com/we-need-a-new-word-2.md) - We can all recall times when meetings or conversations haven’t gone to plan. In this post, Anne unpicks what happens when communication goes wrong and why we should all cultivate more empathy and understanding in our relationships both at work and at home.
- [The most important part of your story (is probably the part you're leaving out)](https://www.annevmuhlethaler.com/the-most-important-part-of-your-story-is-probably-the-part-youre-leaving-out.md) - Have you ever held back from sharing a part of your life story or career on purpose? Maybe you were worried about confusing people, or being misunderstood. But what is really at play when we amputate a chapter of our life in the service of a new self-narrative?
- [Brand work that feels like therapy](https://www.annevmuhlethaler.com/brand-work-that-feels-like-therapy.md) - In this piece, Anne reflects on something most of us struggle to articulate: our energy, how we work, what it actually feels like to be in a room with us. Words like "consultant" and "coach" don't tell you much. So she lets other people's words do the translating.
- [Uncovering the ‘Love’ in Loving Kindness, pt. II](https://www.annevmuhlethaler.com/uncovering-the-love-in-loving-kindness-pt-ii.md) - We are born in this strange lifestyle that we rarely admit to experiencing: we sort of live with someone else, an ever-present inner roommate, that is oftentimes the greatest source of distress, anxiety and discomfort in our lives.
- [Uncovering the ‘Love’ in Loving Kindness](https://www.annevmuhlethaler.com/uncovering-the-love-in-loving-kindness.md) - How the practise’s ‘wanting well’ mantras encourage connection with oneself.
- [You Will See The Difference In Your Life, Which Is Where It Counts](https://www.annevmuhlethaler.com/you-will-see-the-difference-in-your-life-which-is-where-it-counts.md) - Though Mettā and Mindfulness are designed differently, both forms of meditation can bring us a sense of centering and the ability to become more sensitive. Anne Mühlethaler explores both in this essay.
- [Pausing and My A-Ha Moment](https://www.annevmuhlethaler.com/pausing-and-my-a-ha-moment.md) - A new year is like a new day, it feels like an opportunity to press reset and start afresh. But afresh sometimes doesn’t mean much, when we (me?) get caught pressuring ourselves to meet deadlines that don’t mind the length of our to-do list.
- [Riding the waves in stillness](https://www.annevmuhlethaler.com/riding-the-waves-in-stillness.md) - A surfer friend of mine regularly braves the world’s best ocean waves. But meditation, she admitted to me, feels too ‘hardcore’ even for her. It made me think about how sitting in stillness and facing the often turbulent currents of our minds is its own physical challenge.
- [Why meditate? An introduction](https://www.annevmuhlethaler.com/why-meditate-an-introduction.md) - Where Anne asks about why meditate, and what could be the benefits. Here’s an introduction to explore how the practice could be the path to connection.
- [On Loving Kindness, or Metta Meditation](https://www.annevmuhlethaler.com/on-loving-kindness-or-metta-meditation.md) - Anne shares how she discovered Metta meditation (also known as Loving-Kindness), and how this lesser-known practice transformed her life—leading her to become a Loving-Kindness teacher and begin writing a book on the topic.

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