In just two hours,
we’ll explore…

01Why story creates meaning before it creates memorability - and how reconnecting with your own stories helps you communicate in a way that feels more natural, grounded, and unmistakably you.
02Five unexpected lenses that will change how you think about story, identity, and the way people come to understand one another.
03How resonant communication isn’t something you manufacture. It’s what becomes possible when your words are rooted in genuine experience and meaning.

Along the way, we’ll borrow ideas from mindfulness, neuroscience, writing, and even dog training to explore why story is one of the oldest and most powerful ways humans create meaning together.

Hey, welcome.

I’m glad you found your way to me.

If you’re intellectually curious (or simply curious about storytelling) I think you’re going to enjoy what’s ahead.

Story is the Strategy isn’t a class about becoming a better storyteller. It’s an invitation to think differently about story itself, who tells it, and where it comes from.

Most of us think of stories as something we add after we’ve made our point. I believe the opposite. Story is often the thing that makes the point. It’s how human beings create meaning, remember what’s important, and understand one another.

Over the course of two hours, I’ll introduce you to five different ways of thinking about story. Some will feel familiar. Others may surprise you. Together, they’ll give you a new lens through which to understand your work, your experiences, and the conversations you have every day.

What becomes possible

You’ll stop thinking of story as an anecdote and start seeing it as one of the most powerful ways humans create meaning.
You’ll leave with a fresh lens for talking about yourself, whether you’re introducing yourself at a dinner party, writing a LinkedIn post, giving a presentation, or having an important client conversation.
You’ll begin to recognise the stories already woven through your work and your life, and understand why they’re often far more powerful than a list of achievements or credentials.
You’ll understand why some stories stay with us long after the facts have faded, and how that insight can transform the way you communicate.
You’ll never hear a story in quite the same way again.

Save my spot →

“Story is the Strategy contradicts the adage ‘you get what you pay for’. Anne delivers value in every moment of this masterclass.”

Cindy R. · Masterclass participant

Featured & trusted

From the live session chat

“Stories are how we learn without shame.”

“Realizing my experiences matter more than I thought with this framing.”

“I often assume facts are all I need, but now I’m thinking more about meaning.”

How it works

1

Save your spot

Sign up using the form above — it takes a few seconds.

2

Check your inbox

You’ll receive a confirmation email with your live Zoom link.

3

Join me live

Spend 2 hours with me and leave with a new understanding of how stories shape connection and memorability.

Your host

I’m Anne V Mühlethaler.

Former singer · 17 years at Christian Louboutin (GM, UK · later SVP, Global Communications) · MMTCP-certified mindfulness teacher · Certified WLTC coach · Founder of Le Trente

I used to think that I was bad at telling stories. Yet I’ve spent years spinning stories for that fantastical French designer, that one with the red soles. For years, at first I had to defend my choice, working for an unknown brand in a little boutique, in a hidden corner of Knightsbridge. People asked “what do you do?” And I’d say “I’m a singer and I sell shoes” and they’d cock their head to the side and go “aww” and generally went and talked to someone else.

But then things got good. Sex and the City good. Suddenly I didn’t need to explain my choices. I had no need for story myself, because I was “Anne from Louboutin.” (Which in many circles said it all.)

And then I left. And it was like starting all over again. But I became fascinated with storytelling. Probably because I used to think I was bad at it, I barely saw the contradiction with my CV.

Over time, through a strange blend of strategy, mindfulness, storytelling, memoir writing, a lot of coaching and working with dozens of people navigating reinvention, I came to know this:

People rarely connect through information alone. They connect through meaning. And meaning lives inside stories.

I still find it a challenge, probably because my mind loves philosophy and the conceptual. Story doesn’t come naturally to everyone.

But once you see the vast array of stories that live inside of you, like heart-shaped, bopping and bouncing proof points helping people understand who you are, you can’t unsee them. I imagine them at this moment as living, heart-thumping little blobs that ask for one thing only: to be noticed, to be used, to be molded, and to be told.

Which is why I ended up developing my own methodology. And why today I’m sharing Story Is the Strategy with you.

Come learn how to find and shape the blobs.