Anne V Mühlethaler
Free Live Masterclass

Story is the Strategy

The difference between "that's interesting" and "tell me more."

10 June 202660 minutesLive on Zoom

9am LA · 12pm NY · 5pm London · 6pm Paris

    Free to join · a confirmation & Zoom link arrive by email
    Anne V Mühlethaler’s Geneva office
    Anne V Mühlethaler

    For years the role did the talking for you. And now you trip on your words as if you were speaking a brand new language to talk about yourself.

    Or maybe you speak in concepts, and people nod, but their eyes don’t light up, when you want them to lean in.

    Maybe you’ve also been using AI too much, and you’re starting to forget the texture of what makes you different.

    Either way, you feel that familiar weight in the pit of your stomach. The eyes that glaze over and the curt nods. The emails that stay unanswered. If only they could see you more clearly.

    In just 60 minutes,
    we’ll explore

    • 01How to create immediate trust, and memorability faster with stories, rather than endlessly explaining yourself and still not getting your value across
    • 02Four unexpected approaches that shift how you think about storytelling and self-presentation
    • 03How stories help you to communicate yourself in a way that feels more natural, human, and impactful, regardless of the environment you’re in.

    Plus, a few surprising perspective shifts from mindfulness, neuroscience, writing — and yes, even dog training.

    Hello, thoughtful human

    Yes, that’s right, you!

    Intellectually curious person navigating reinvention, visibility, self-expression, who feels and knows there is more to you than what you put across. I created Story Is the Strategy with you in mind.

    • Are you sick of dreading every introduction, interview, pitch, or explanation of what you do?
    • Are you ready to communicate in a way that creates real connection instead of just transferring information?
    • Do you wish you could stop sounding hollow when you talk about yourself and your work?

    Then hello friend, I’m here to help. Because the problem (one that I suffer from myself, despite being a seasoned communications professional) usually isn’t that you’re bad at talking about yourself.

    It could be that for years, the brand, the title, or the role did the talking for you. And now you trip on your words as if you were speaking a brand new language to talk about yourself. Maybe you speak in concepts, and people nod, but their eyes don’t light up, when you want them to lean in.

    Maybe you’ve also been using AI too much, and you’re starting to forget the texture of what makes you different.

    You deserve to feel fluent when you speak about yourself. Time to make that shift. Come explore why Story is the Strategy with me.

    What becomes possible:

    • You’ll have a fresh new lens from which to approach talking about yourself: whether it’s a LinkedIn post, a client proposal, or an introduction at a dinner party. That shift is the real gift here.
    • You’ll understand how to use your words to create the kind of resonance that makes people remember you
    • You’ll have what you need to use stories to leave a lasting impression — because as Maya Angelou famously said, “people will forget what you said, but they will never forget how you made them feel.”
    Save my spot →

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    How it works

    1

    Save your spot

    Sign up using the form above — it takes a few seconds.

    2

    Check your inbox

    You’ll receive a confirmation email with your live Zoom link.

    3

    Join me live

    Spend 60 minutes with me and leave with a new understanding of how stories shape connection and memorability.

    Anne V Mühlethaler
    Your host

    I’m Anne V Mühlethaler.

    Former singer · 17 years at Christian Louboutin (GM, UK · later SVP, Global Communications) · MMTCP-certified mindfulness teacher · Certified WLTC coach · Founder of Le Trente

    I used to think that I was bad at telling stories. Yet I’ve spent years spinning stories for that fantastical French designer, that one with the red soles. For years, at first I had to defend my choice, working for an unknown brand in a little boutique, in a hidden corner of Knightsbridge. People asked “what do you do?” And I’d say “I’m a singer and I sell shoes” and they’d cock their head to the side and go “aww” and generally went and talked to someone else.

    But then things got good. Sex and the City good. Suddenly I didn’t need to explain my choices. I had no need for story myself, because I was “Anne from Louboutin.” (Which in many circles said it all.)

    And then I left. And it was like starting all over again. But I became fascinated with storytelling. Probably because I used to think I was bad at it, I barely saw the contradiction with my CV.

    Over time, through a strange blend of strategy, mindfulness, storytelling, memoir writing, a lot of coaching and working with dozens of people navigating reinvention, I came to know this:

    People rarely connect through information alone. They connect through meaning. And meaning lives inside stories.

    I still find it a challenge, probably because my mind loves philosophy and the conceptual. Story doesn’t come naturally to everyone.

    But once you see the vast array of stories that live inside of you, like heart-shaped, bopping and bouncing proof points helping people understand who you are, you can’t unsee them. I imagine them at this moment as living, heart-thumping little blobs that ask for one thing only: to be noticed, to be used, to be molded, and to be told.

    Which is why I ended up developing my own methodology. And why today I’m sharing Story Is the Strategy with you.

    Come learn how to find and shape the blobs.

    Save my spot →
    Anne V Mühlethaler — Story is the Strategy