Resonance · Private advisory
For accomplished, mission-driven women leaders ready to tell the stories that move others to act.
Resonance is about helping accomplished women communicate the depth of their expertise and what they stand for, so that the people they want to reach can understand, remember and act on it.
Apply for private workYou've gone beyond where you thought you'd get to. You have experience, expertise, and a grounded kind of credibility. Plus, your work matters (to you and the people you serve or support).
You speak, you present, you give interviews, you sit on panels. When you want to. And it's all fine.
You are appreciated, but are you remembered?
You're also proud of what you've accomplished. And there's so much more you'd like to do. You're ready to put your foot on the accelerator, except you can't quite find the bloody pedal.
It's not respect you're seeking, but more depth of understanding. Bigger impact.
You'd like to be known, with a bigger K, because you want to further your reach. Whether it's your ideas you'd like to see go further, not just touch people but stay with them, or actual hearts and hands you want to move to action.
The question you're asking yourself is: how do I make more possible with everything I've built so far?
Because you've learned to lead with expertise, gravitas. Yet the very choices intended to establish your authority can sometimes make you and what you stand for harder to understand.
I say this not just as a coach or communications expert. I say this as an enthusiastic person in the audience who is tired of seeing amazing women hide behind the wrong kind of communication.
Featured & trusted
What is Resonance?
“No one wants to just become a better communicator. We all want what's on the other side of good communication.”
Resonance is a private coaching and strategic communications advisory for women leaders who want to make their mark.
When we work together, you have access to the experience and expertise I've built over decades: as a Global Head of Communications, narrative coach, writer, marketer, podcast host and mindful communicator.
We bring all of that to your particular goals.
Whether we're working on how you tell your story, express what you stand for, communicate complex ideas, prepare for an important interview or shape the way you want to be known, we work closely together to find what resonates.
It's a highly personalised working relationship, combining coaching, creative thinking and hands-on strategic communications expertise.
“We were introduced to Anne Mühlethaler a year ago to look into digital marketing consultation for our company. What we found was that Anne has given us so much more than just marketing advice. As a business that has been active for over 25 years we were in desperate need of a post-covid look at ourselves, our ethos, our dreams, our communication and our mission.
Anne has held our hand through advice on difficult conversations, introductions to helpful relevant external partners and helping us step outside ourselves and look at the business from a new perspective.
It has been an extremely helpful, inspiring, motivating and exciting journey that we just want to carry on with Anne forever.”
“Anne has the unique ability to almost act as a human mirror. She is able to comprehend the essence of a person or project and reflect it back in a way that allows one to see it clearly for oneself.”
“Working with Anne Mühlethaler is one of the best decisions I have made, both professionally and personally. Anne has the keen ability to see both the big picture as to potential growth of my business as well as some critical ways to better organize the day-to-day business operations.
Anne is an incredible people-connector and through her extensive network of contacts, I have been able to expand my business into new venues and new business opportunities, as well as introducing me to talented consultants that bring fresh perspectives and energy to my business.
Anne always operates at the highest level of confidentiality. She is smart, thoughtful, trustworthy, and a pleasure to work with.”
“Anne was brought in to distill the vision of the founder and creative director into a clearly deliverable global communications strategy. She was tasked with sourcing new talent to lead agreed activations, while simultaneously mentoring a young communications team.
Anne's approach was agile and results driven, ranging from strategy to implementation, board level to inter-departmental, external to internal communications, all while keeping the broader business goals in mind.
Anne is a changemaker and can be relied on to bring innovative approaches and new perspectives to any project. I would not hesitate to work with her again.”
“Anne allowed me to focus on the needs of the company. From recruiting the right elements in these troubled times, to visualising the brand's DNA through social media, Anne is a true multifaceted professional.”
“Anne Mühlethaler was recommended to me by a friend and not only did I discover an amazing person but also a great asset for my company. She has on top of that a very mindful and human approach to the business.
Anne is a “visionnaire”, she is very good at growing your business on a 360 level.”
“I couldn't have asked for a better sparring partner than Anne. Not only does she have an in-depth understanding of the fashion industry, she takes a holistic view on the projects she's working on — calm, always friendly, and highly competent.”
“Anne has been so helpful – a voice of calm and reason, always looking towards and planning for the bigger picture even when it was just Jeremy and I running the whole show from around the kitchen table! She has been instrumental in helping us to establish our presence and gain international stockists – through assisting us with a PR to helping to build our communications strategy. In short, Anne is invaluable!”
We start by establishing clear objectives. What do you want to accomplish, who do you want to reach, and what do you want to make possible?
From there, the work is tailored to you. It can include:
How you speak, write and present your expertise, and where your message gets lost in abstractions.
What you're known for today, what remains beneath the surface, and which parts of your experience and expertise you want to bring into view.
Finding and shaping the experiences, decisions and moments that reveal who you are, what you believe and what you stand for.
Working together on your overall communication strategy, or a specific talk, interview, op-ed, a new program or whatever else your objectives call for.
This work is a partnership; together we decide what to focus on based on what will make the greatest difference to your goals.
“Working with you felt very natural, Anne. You bring not only deep knowledge and expertise, but also genuine empathy to every session. The greatest change for me was learning to share my story with greater clarity and in a more personal and authentic way. Thank you for helping me recognize and communicate the value of my own story.”
You're an established founder, executive or senior leader in a business, nonprofit or mission-driven organisation, with substantial experience and expertise behind you.
You're ready to become more visible, whether within your organisation, across your industry or in the wider world.
You want to become fluent in communicating who you are, what you're working on and what you stand for. You want people leaning forward when you speak, coming up afterwards with a genuine “Please, tell me more.”
You're intellectually curious. You enjoy exchanging ideas, learning from others and making genuine connections.
You're ready to invest substantially in this work, financially and personally, and to make time for the sessions and the work between them.
You're more interested in being seen as a thought leader than in doing the thinking, listening and connecting that meaningful leadership requires.
You want someone to take over your communications without your active involvement.
You're looking for press coverage, followers or speaking invitations as ends in themselves.
You're not in a position to make a substantial financial investment in private advisory.
You already know that, however good your intentions, you struggle to make room in your busy schedule. Working with me will generate work for you. Just be aware of that.
If you're earlier in your career or still building your foundations, you'll find other ways to work with me here.
Have something specific and urgent in mind?
I only have a handful of spots available at any given time for this kind of work.
If you have an important communication project or opportunity coming up and you know that you need immediate help, get in touch. Because I do love a challenge.
This is deep work. We go beneath the surface of your experience, expertise and values to find the stories worth telling, and the words that will do them justice.
01
Dig
We explore your experiences, decisions, turning points and the stories that have shaped you. We look for the moments that hold something important, including those you may have overlooked.
02
Reveal
We explore what those stories tell us about your values, beliefs, expertise and the person you've become. We connect the dots, uncover the larger themes, and recognise the value of what you've lived and done.
03
Craft
We explore the many ways your experiences can be interpreted and told. We experiment with perspectives, words and images, crafting new narratives that express what you stand for and serve what you want to make possible.
Authority
Authorship
From authority to authorship
Authority is how you're known. Authorship is how you choose to interpret and tell your story.
The same experience can hold many different stories. Through this work, you learn to recognise them, shape them, and choose which ones you want to tell.
The Story of You is where we begin.
When your ambitions call for a wider public narrative, we build on that foundation. We connect your story to the people you want to reach, the values you share, and the change you want to make possible.
Then we get to work crafting the communications that will carry that narrative into the world.
We begin with a minimum three-month engagement, meeting at least every two weeks, with support between sessions.
For some clients, this develops into a longer-term advisory relationship, with me alongside you as new opportunities, decisions and communications challenges arise.
“Our work together has helped me create clear goals with meaningful outcomes for building my business and brand. When we started, I had a book launching in one month and had not done much prep work for the launch. Since our collaboration, I have appeared on two podcasts, been featured in two magazines, and a speaking event. You also helped me understand how to build my brand through storytelling and make it authentic to me. You have nurtured my creativity and helped me to achieve real outcomes. I was also standing in my way with limiting beliefs, and through your mindfulness approach, it has helped shine a light on the blocks I was putting in my path.”
“I'm not sure words can describe the impact you had on me — I am still digesting the experience, synapses are still firing. You are pure magic.”
“When I started to work with Anne I was completely lost. With her unique mix of business and spirituality, she helped me transition out of my corporate mindset into believing and doing what is true to myself. I started to trust in myself again. I would not have been able to do it without her!”
“Working with you has changed my life. You have given me my story — how precious is that? And you have given me the confidence to make this move now, without fear.”
“If you're waiting for a sign to work with Anne — this is it. When I started coaching with her, I had one clear question in mind. By the time we finished, I had twenty more. And that's a good thing. Anne created the space I needed to untangle my thoughts and stood beside me to explore uncharted territory, always ready with some words of wisdom and a quote or two. Her presence and way of seeing the world absolutely changed mine. And I have no doubt she'll change yours too.”
“Anne is a holistic and strategic thinker — and incredibly easy to talk to. Through our conversations she encouraged me to step into moments and experiences where I felt my best. Together, we celebrated my strengths and discussed strategies for carrying that energy into all aspects of my life. In a short time, I've referenced back approaches that we worked on with much success.”
“She had a deep understanding of both me and my business, bringing attention to details I had overlooked and expanding my understanding of what I had to offer. Anne guided me in reassessing my values and ensuring that how I present myself aligns with who I am and what I stand for. I enthusiastically recommend her to anyone seeking a profound exploration of their business and a meaningful way to articulate their story.”
About Anne V.
I've spent much of my professional life helping people and their work shine.
For 17 years, I worked alongside Christian Louboutin, the designer and founder of one of the most recognisable luxury brands in the world.
Those glossy red soles have their own sheen, which made my life much easier.
But at the end of the day, that's what I did for many years. I used all the skills and expertise I had, and kept developing new ones, to make sure Christian and his work would shine through every touchpoint at our disposal.
And I've continued doing this work with founders, leaders and executives.
Today, my attention goes to the person first. Helping them recognise the value of their own experience, tell their own story, find the moments that resonate, and move the dial on the quality of their communication.
Then we turn to how we can help the people they want to reach really get who they are, what they do and what they stand for.
For the details
For seventeen years, I worked at Christian Louboutin, from the shop floor to General Manager (UK) to SVP of Global Communications, across London, Paris and New York, and served on the company's non-executive board of directors.
Since 2018, I've advised founders, leaders and executives, first in luxury and design, then in sustainability and impact.
I'm a certified mindfulness and lovingkindness teacher, trained by Tara Brach and Jack Kornfield, the host of Out of the Clouds, and the founder of Le Trente in Geneva.
A lifelong learner and story nerd, I'm currently sweating it under Professor Marshall Ganz at Harvard Kennedy School, studying Public Narrative: Leadership, Storytelling and Action.
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The application takes about ten minutes. If it looks like a good fit, I'll invite you to a private conversation, and if we both feel it's right, I'll prepare a proposal shaped around you.
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