Anne V Mühlethaler
Mini email course + live workshop

How to share your value(s) with the world

There is more than one way to tell the story of who you are.

24 October 2026Live on Zoom$145

8.30am LA · 11.30am NY · 4.30pm London · 5.30pm Paris

Sixteen places, live on Zoom, cameras on. Or take a place with a private session for $545 →
Anthuriums at the window, Geneva
Anne V Mühlethaler

Maybe you know the feeling:

“I know what I’ve done. I just can’t seem to find the words for what it all says about me.”

“There’s so much I could say, I don’t know what to choose, or what another person would actually care about.”

“I know my experiences have shaped me. I’m just not sure which stories matter, or how to tell them.”

“I want people to understand what I care about and what I bring, without feeling like I’m selling myself.”

“I have stories. I’m just not sure anyone else needs to hear them.”

You contain more experiences, memories, contradictions, values and stories than you could ever communicate at once.

The work isn’t to reduce all of that into one perfect narrative.

It’s learning how to access more of what’s there, understand what it means to you, and choose what you want to bring forward.

Story of You helps you do exactly that: find the stories that shaped you, the values that move through them, and ways to share more of that meaning with other people.

Experience.
Understand. Share.

Across the mini-course and live workshop, Story of You will invite you to:

  • 01Experience how a personal story can reveal and amplify your connection to your core value(s).
  • 02Understand how values shape the meaning we make from our experiences and the stories we tell.
  • 03Share your own story, with increased confidence and a good dose of inspiration.

And you’ll leave with at least one story-moment you’ve explored for yourself, alongside ways of returning to your own experience to find more.

Hey,

“It’s like I have nothing in my pockets.”

When I was first developing Story of You, I told my younger brother about the idea. I was delivering my first talk on the topic and assumed he wouldn’t care. He surprised me by saying how much it resonated with him.

As someone on the spectrum, he is pretty introverted and can find large social situations difficult. He described the problem to me in a way I’ve never forgotten. (And yes, he gave me permission to tell you this.)

If he couldn’t work out what he had that he could share with someone he didn’t know, he said, it felt as though he had nothing in his pockets. He kept pretend-reaching into them and showing me empty hands.

Ta dah! I thought. Of course.

Story functions as a kind of essential human currency: something we don’t just own, but exchange.

Later, I came across a line from the writer Tahir Shah describing stories as “a communal currency of humanity.”

A story gives another person somewhere to meet us. It doesn’t have to contain everything about who we are.

It couldn’t. It simply needs to offer something true and meaningful of ourselves.

You are allowed more than one story.

Story of You isn’t about excavating The Big Story that explains you once and for all. There isn’t one. Your story should be fluid, moving along with your life.

Often, the reason we feel stuck is that the way we’ve learned to communicate who we are has become inflexible. It no longer reflects who we are now.

Story of You makes room for that movement. The point is to develop greater access to what’s there, learn to see it from different angles, including what may still be in flux, and become more intentional about what you choose to share.

That’s a very different proposition from finding the perfect pitch.

Your stories hold evidence.

You can know that you’re capable, thoughtful, experienced and good at what you do. And still wobble.

Sometimes that wobble follows a change in role or circumstance. But it can also happen slowly, through an accumulation of moments in which we are overlooked, diminished, passed over, underpaid, taken for granted, or made to feel that our contribution matters less than we thought it did.

Those moments of “anti-mattering” can erode our confidence without us noticing. Eventually, what we know about our own value can become harder to access.

In Story of You, we go inside and back: inside ourselves and our experience, and back through time. We revisit what we’ve lived and explore the meaning held there, including meaning we may never have recognised before.

And there, in the choices we made, what we contributed, what mattered to us and what moved us, we begin to see our values.

The story becomes the proof.

My work, at its heart, is an exploration of self-expression, communication, meaning, and worth.

You can’t give someone the whole of you. But you can learn to access more of what’s there, recognise what matters to you, and choose what you want to share.

Join the workshop · $145 →
A rotating faceted gem, hand-drawn
Abstract painting of an inward-looking face, blue and purple tones

We experience our values in story.

Values are sometimes described as the things that matter most to us. Professor Paul Ingram has called them “distilled goodness.”

But knowing the word for a value and experiencing it in yourself are two different things.

A moment from your life can contain evidence of what moved you. It’s not just you saying, “I’m courageous.” No empty words. It’s you realising that you’ve been following your heart even when things are tough. Following the pull that sometimes was hard to explain.

A simple memory can reveal a value you hadn’t recognised before, or deepen your connection to one you already knew was there.

Getting to feel your values through stories has a way of making you feel completely alive.

Abstract painting with small bird-like figures, stars and moons

The work begins before we meet.

In the days leading up to the live workshop, you’ll receive three short lessons by email, one at a time. Each includes a video introducing one of the foundations of Story of You:

  • 01 Story of You — An introduction to the work: how the stories we carry shape our identity and perception, what happens when we edit parts of our experience out, and why greater access to our own material matters.
  • 02 Why story? — A closer look at what story does: how it creates meaning and resonance, the stories we tell ourselves, and what I call the heart’s echo.
  • 03 Why values? — Why values matter, how they show up in lived experience, and what happens when we learn to recognise and communicate them through story.

Then we come together.

During the live workshop, we’ll return to each of these ideas, with space for questions and conversation, before moving into guided reflection and exercises designed to help you explore them through your own experience.

You’ll have an occasion to go “inside and back”, journal around a significantly charged moment, and explore the values that surface with others in the room.

You won’t simply be absorbing my interpretation of the material. You’ll be noticing what resonates, what your own experience reveals, and what becomes visible when you begin to put the ideas to work.

Atmospheric abstract painting in deep green and teal tones

Some things we discover inwardly.
Others become visible in relationship.

Something has repeatedly surprised me when running this work.

People come back from conversations visibly moved, sometimes welling up, surprised by what they heard in somebody else’s story or by what emerged through sharing their own.

The listening matters. The conversation matters. The other people in the room matter.

This is a workshop. There’s a reason the word contains ‘work’.

Story of You is participatory. There will be optional sharing as well as moments when you’ll work with another person.

For that reason, cameras are on and participation is required. Being visibly present and offering one another our attention helps create the psychological safety this work requires.

If that isn’t what you’re looking for, Story is the Strategy is an on-demand masterclass you can explore entirely in your own time.

What you’ll leave with

You’ll have explored at least one personal story, uncovered some of the values held within it, and considered what it reveals about what matters to you. You’ll also leave with:

  • A richer understanding of how stories shape the way we see ourselves and the world
  • Greater awareness of the values moving through your lived experience
  • New ways of looking at familiar stories and experiences
  • Greater ease in accessing and sharing more of your own stories

One participant left the workshop saying:

“I feel like I could write all night.”

I love that line because it captures something important about this work. There’s always more story available than you know.

What might become easier?

Imagine someone asks what brought you to the work you do, and instead of reaching for the usual answer, another story comes to mind.

Or you’re writing an introduction, preparing for an interview, meeting someone new, and a story steeped in what you stand for comes to mind. You lead with it, giving the other person something more of you to connect with.

Perhaps you reach for an old story to explain who you are and realise it no longer quite fits. You notice it and let it go. You know how to update your story.

What could change if you had greater access to your own material, and more choice about what you wanted to share?

I’m in! · $145 →

Who is Story of You for?

You might come because you’re navigating change. Because you’ve been asked to introduce yourself and heard yourself recite your CV. Because you got the bigger job and suddenly found it harder, not easier, to explain what you bring. Because you left the company whose name used to open doors for you. Because you’ve been passed over for a promotion, paid less than a colleague doing the same work, talked over in meetings, or watched someone else get credit for an idea that was yours. Because you’ve spent years doing work you care deeply about and still stumble when someone asks why they should care. Because you have a business, project or body of work you can explain perfectly well, but struggle to show people what makes it yours. Or because nothing is wrong at all. You’re simply curious about what else you might find when you look at your own stories differently.

You don’t need a crisis to become curious about yourself.

Anne V Mühlethaler
Your host

I’m Anne V Mühlethaler.

Former singer · 17 years at Christian Louboutin (GM, UK · later SVP, Global Communications) · MMTCP-certified mindfulness teacher · Certified WLTC coach · Founder of Le Trente

I used to think that I was bad at telling stories. Yet I’ve spent years spinning stories for that fantastical French designer, that one with the red soles. For years, at first I had to defend my choice, working for an unknown brand in a little boutique, in a hidden corner of Knightsbridge. People asked “what do you do?” And I’d say “I’m a singer and I sell shoes” and they’d cock their head to the side and go “aww” and generally went and talked to someone else.

But then things got good. Sex and the City good. Suddenly I didn’t need to explain my choices. I had no need for story myself, because I was “Anne from Louboutin.” (Which in many circles said it all.)

And then I left. And it was like starting all over again. But I became fascinated with storytelling. Probably because I used to think I was bad at it, I barely saw the contradiction with my CV.

Over time, through a strange blend of strategy, mindfulness, storytelling, memoir writing, a lot of coaching and working with dozens of people navigating reinvention, I came to know this:

People rarely connect through information alone. They connect through meaning. And meaning lives inside stories.

I still find it a challenge, probably because my mind loves philosophy and the conceptual. Story doesn’t come naturally to everyone.

But once you see the vast array of stories that live inside of you, like heart-shaped, bopping and bouncing proof points helping people understand who you are, you can’t unsee them. I imagine them at this moment as living, heart-thumping little blobs that ask for one thing only: to be noticed, to be used, to be molded, and to be told.

Which is why I ended up developing my own methodology. And why today I’m sharing Story of You with you.

How it works

1

Choose your way in

Join the mini email course + live Story of You workshop for $145 (flexible pricing available), or choose the workshop + one-to-one option if you already know you’d like to take one of the stories that emerges further with me afterwards.

2

Open three short emails

In the days before the workshop, you’ll receive three short video lessons by email, about 15 minutes each, introducing the foundations of Story of You.

3

Come as you are

There’s nothing else to prepare and no story you need to arrive ready to tell. Bring something to write with, a little curiosity, and whatever version of you turns up that day.

Join me on 24 October

Two ways in. Join the live two-hour workshop, or take one of five places that pairs the workshop with a private session with me afterwards.

Story of You

$145

Pay what you can: $115 · CHF 95 · €95 · £85, if the full price is a stretch right now.

24 October 2026 · Live on Zoom
8.30am LA · 11.30am NY · 4.30pm London · 5.30pm Paris

  • Three short video lessons, delivered by email in the days before we meet
  • The two-hour live Story of You workshop
  • Guided reflection, journaling and conversation with others in the room
  • At least one story-moment explored through the lens of your values
  • Ways to keep going inside and back, finding more material in your own lived experience

Frequently asked questions

Tap a question to open it

Do I need to know which story I want to work on?

No. Part of the workshop is experiencing different ways into your own material. And if a story you already know well does emerge, that’s equally welcome. A familiar story can reveal something new when we approach it from another angle.

Do I need to be a writer or storyteller?

Not at all. You’ll journal during the workshop, but we’re interested in what you notice rather than how elegantly you phrase it.

Will I leave with my Story of You?

No, because I don’t believe there is a single definitive Story of You. You’ll explore at least one story-moment, what it means to you and what it may reveal about your values. You’ll also leave with ways of continuing the exploration.

Is this a values workshop?

Values are an important part of it, but they’re not the whole workshop. We begin more broadly with how stories shape us, then explore the relationship between lived experience, meaning and values through several different exercises.

How many people will be in the room?

Story of You is limited to 16 participants. That gives us enough variety for the paired conversations and group reflections, while keeping the room small enough for everyone to participate.

Do I have to speak to other participants?

Yes. Paired and group conversations are an important part of the process.

Why do cameras have to be on?

Because this is relational work. People may share experiences that matter to them. Being able to see the people in the room helps us create the psychological safety that allows everyone to participate fully.

Will there be a replay?

Yes. You’ll receive a replay after the workshop. It’s there partly because life happens. If something unexpected pulls you away from the session, you won’t lose access to the teaching, guided reflections and exercises.

That said, Story of You is designed to be experienced live. Some of the work happens in paired conversations and through what emerges in the room, and a recording can’t reproduce that part of the experience.

What if I can’t make the live session?

If you already know you can’t attend live, I’d recommend waiting for the next Story of You workshop.

You’ll receive a replay, but it’s intended as a safety net rather than an alternative way to take the workshop. The interaction with other participants is part of the experience, so you’ll get much more from Story of You if you can be there in the room.

Story of You runs several times a year, and you can join the list to hear when the next date is announced.

What happens if I book and then can’t attend?

Life happens. If you need to cancel, let me know at least 24 hours before the workshop and I’m happy to refund you.

You can also transfer your place to a future Story of You workshop. I don’t always have the next date in the diary yet, but I run the workshop regularly and your place will be waiting for you when a date works.

If you cancel within 24 hours of the workshop, I won’t be able to offer a refund, just as I wouldn’t for an in-person workshop where your place has been held for you.

How does the private session in the $545 option work?

After booking, you’ll receive an email confirmation with your invitation and Zoom details for the live workshop.

If you’ve chosen Story of You + a session with me, you’ll also receive a link to book your 75-minute private session directly in my calendar. I recommend scheduling it two to four weeks after the workshop, so what emerged has a little time to settle.

If you’re in a timezone that makes it difficult to find a suitable time in my calendar, just drop us a line and my assistant will help organise one.

What currency are the prices in?

Everything’s based on Swiss francs (CHF), since that’s where I’m based. The amounts you see in dollars, euros and pounds are locked in at those fixed figures, not a live currency conversion, so you’ll pay exactly what’s shown, with no surprises at checkout.

For the workshop ticket, you’ll choose your currency directly when registering through Luma. For the workshop + private session option, Stripe lets you choose which of these currencies to pay in.

Is this the same as Story is the Strategy?

No. They’re related, but they start in different places.

Story is the Strategy explores what story does: how it helps us communicate ideas, create meaning, make things memorable and help other people see what we see.

Story of You turns the lens towards you. We explore the stories that shape how you understand yourself and the world, then work with moments from your own life to uncover meaning, values and material you may want to share.

You don’t need to have taken Story is the Strategy first, but this workshop is a natural continuation of what we explore in Story is the Strategy.

How is this different from the wider Story of You methodology and the course that’s coming?

Story of You is the wider methodology I’m developing around story, values, meaning and self-expression.

This two-hour workshop is an experiential introduction to that work. You’ll explore some of its central ideas and, importantly, put them into practice using your own lived experience.

The forthcoming course will give us considerably more time and space to continue that exploration.

“The greatest gift is a portion of thyself.”

Ralph Waldo Emerson

You can’t give someone the whole of you but you can learn to access more of what’s there, recognise what matters, and choose what you want to share.

Anne V Mühlethaler — Story is the Strategy