Consulting for founders and leaders who are ready to do the real work.
"People don't just come to me for strategy. They come for the space I hold and for how I help them see themselves."
You've built something meaningful, a company, a project. Or you're about to. But somewhere between what you want this to become and what you've got in front of you, something feels off.
The vision is clear in your head. The rest doesn't quite match. You're not the kind to put more noise into the world. You want to see and feel a coherence between what you believe, what you're building, and how you communicate it.
Right. Even if you've done this kind of work before, the objectives, the values, the mission, the story, there's always more to uncover. This is where we start.
The full package
Working with me is the equivalent of engaging a coach, a mindfulness teacher, and a former Global Head of Communications — simultaneously.
That's not a metaphor. It's the very combination of training, experience and practice I bring to every client engagement.
How this actually works
I don't hand you a strategy document I wrote in advance.
I interview you deeply about your business, your experience, what's worked and what hasn't, and the questions you're wrestling with now. Then I synthesise everything — things you know but haven't yet articulated — into clear strategic frameworks you can actually use. Simply put, it's your wisdom, organised.
This is what my clients mean when they say it feels like therapy. We excavate what's there. We find the thread. We build from that.
Two ways to work together.
For founders preparing to launch
You're building something new and want to get the foundations right before you go to market. We start with deep discovery — uncovering your story, clarifying your values, and establishing the communication pillars that will carry your brand forward.
From there, we can continue into launch readiness: refining your messaging, aligning your strategy, and making sure you enter the market with clarity and confidence.
For established businesses ready to reconnect
You'll probably come to me thinking you want to work on communication. And we will. But before we communicate, we need to return to the foundations.
You can't find the right thread to express your brand. Sales have plateaued. There may be a disconnect — not just in how you communicate externally, but internally too, between teams or departments.
These are signs it's time to go back to what matters: business objectives, values, mission, vision. The work is deep, structured, and often brings teams closer together — not just through strategy, but through the process itself.
Is this the right fit?
It is if:
— You're building something original — something that doesn't fit neatly into existing categories.
— You may be professionally successful but conversationally starved — surrounded by people who don't quite get what you're trying to build, or why it matters.
— You understand that how you communicate is inseparable from what you offer. You want to get it right, not just get it done.
— You're ready to start now.
It isn't if:
— You see communication as a necessary evil rather than essential.
— You want tactics without going back to the foundations.
— You're looking for someone to execute while you stay hands-off. This work requires your presence.
A note on what this work requires.
Strategic clarity isn't a quick-return investment. It compounds over months as your decisions become sharper and your positioning becomes clearer.
Working together has a side effect you'll find with any good consultant: you'll have a lot of work after our sessions. If you're deep in the weeds of building operations, you won't have the bandwidth to attend to what we create together.
This work is for you if you're ready to invest in foundational strategy that will guide your decisions for years to come.
What clients say.
"We just want to carry on with Anne forever! It has been an extremely helpful, inspiring, motivating and exciting journey." — Pippa Small, MBE — Jewellery designer and humanitarian
"Working with you has changed my life. You have given me my story — how precious is that? And you have given me the confidence to make this move now, without fear." — David H.
"Anne has the unique ability to almost act as a human mirror. She is able to comprehend the essence of a person or project and reflect it back in a way that allows one to see it clearly for oneself." — Hanna Fiedler
About me, Anne V Mühlethaler.
17 years at Christian Louboutin — from shop assistant to general manager to the brand's first SVP of Global Communications.
Following that, seven years as an independent communications and business advisor, working with founders of luxury and design brands. And then Le Trente — a social learning studio at the intersection of mindfulness, story and authentic expression.
She is a certified mindfulness meditation teacher (MMTCP with Tara Brach and Jack Kornfield), a trained life coach (Martha Beck's Wayfinder programme), and has studied nonviolent communication, somatic awareness, contemplative psychotherapy and narrative.
She is also the creator of the Story of You methodology — a framework working at the intersection of identity, belief systems and professional communication.
Investment
Engagements typically run between 3 and 9 months, depending on scope and objectives. Investment starts at $3,000.
I work internationally and invoices in USD, EUR or CHF.
Ready to start?
Book a call and let's see if we're the right fit.
Book a discovery call →
Not quite ready?
Join my private list for founders and leaders. Over the coming weeks, I'll share how I think about brand foundations, communication, and the work that makes both land.