"People don't just come to me for strategy. They come for the space I hold and for how I help them see themselves."
You've built something meaningful, a company, a project. Or you're about to. But somewhere between what you want this to become and what you've got in front of you, something feels off.
The vision is clear in your head. The rest doesn't quite match. You're not the kind to put more noise into the world. You want to see and feel a coherence between what you believe, what you're building, and how you communicate it.
Right. Even if you've done this kind of work before, the objectives, the values, the mission, the story, there's always more to uncover. This is where we start.
The full package
Working with me is the equivalent of engaging a coach, a mindfulness teacher, a general manager and a former Global Head of Communications — simultaneously.
That's not a metaphor. It's the very combination of training, experience and practice I bring to every client engagement.
How this actually works
I don't hand you a strategy document I wrote in advance.
I interview you deeply about your business, your experience, what's worked and what hasn't, and the questions you're wrestling with now. Then I synthesise everything — things you know but haven't yet articulated — into clear strategic frameworks you can actually use. Simply put, it's your wisdom, organised.
This is what my clients mean when they say it feels like therapy. We excavate what's there. We find the thread. We build from that.
Two ways to work together.
For founders preparing to launch
You're building something new and want to get the foundations right before you go to market. We start with deep discovery — uncovering your story, clarifying your values, and establishing the communication pillars that will carry your brand forward.
From there, we can continue into launch readiness: refining your messaging, aligning your strategy, and making sure you enter the market with clarity and confidence.
For established businesses ready to reconnect
You'll probably come to me thinking you want to work on communication. And we will. But before we communicate, we need to return to the foundations.
You can't find the right thread to express your brand. Sales have plateaued. There may be a disconnect — not just in how you communicate externally, but internally too, between teams or departments.
These are signs it's time to go back to what matters: business objectives, values, mission, vision. The work is deep, structured, and often brings teams closer together — not just through strategy, but through the process itself.
Is this the right fit?
It is if:
— You're building something original — something that doesn't fit neatly into existing categories.
— You're driven by the idea of creative positive impact in the world.
— You understand that how you communicate is inseparable from what you offer. You want to get it right, not just get it done.
— You're ready to start ASAP.
It isn't if:
— You see communication as a necessary evil rather than essential.
— You want tactics without going back to the foundations.
— You're looking for someone to execute while you stay hands-off. This work requires your presence.
A note on what this work requires.
Strategic clarity isn't a quick-return investment. It compounds over months as your decisions become sharper and your positioning becomes clearer.
Working together has a side effect you'll find with any good consultant: you'll have a lot of work after our sessions. If you're deep in the weeds of building operations, you won't have the bandwidth to attend to what we create together.
This work is for you if you're ready to invest in foundational strategy that will guide your decisions for years to come.
What clients say.
‘We were introduced to Anne Muhlethaler a year ago to look into digital marketing consultation for our company. What we found was that Anne has given us so much more than just marketing advice. As a business that has been active for over 25 years we were in desperate need of a post covid look at ourselves, our ethos, our dreams, our communication and our mission.
Anne has held our hand through advice on difficult conversations, introductions to helpful relevant external partners and helping us step outside ourselves and look at the business from a new perspective.
It has been an extremely helpful, inspiring, motivating and exciting journey that we just want to carry on with Anne forever!’
— Pippa Small, founder
"Anne has the unique ability to almost act as a human mirror. She is able to comprehend the essence of a person or project and reflect it back in a way that allows one to see it clearly for oneself."
— Hanna Fiedler, founder
"Working with Anne Muhlethaler is one of the best decisions I have made, both professionally and personally. Anne has the keen ability to see both the big picture as to potential growth of my business as well as some critical ways to better organize the day-to-day business operations.
Anne is an incredible people-connector and through her extensive network of contacts, I have been able to expand my business into new venues and new business opportunities, as well as introducing me to talented consultants that bring fresh perspectives and energy to my business.
Anne always operates at the highest level of confidentiality. She is smart, thoughtful, trustworthy, and a pleasure to work with."
—Nina Runsdorf, founder
"Anne allowed me to focus on the needs of the company. From recruiting the right elements in these troubled times, to visualising the brands DNA through social media, Anne is a true multifaceted professional."
— Roland Mouret, founder & creative director
"Anne joined us at a tumultuous time and was initially tasked to refine and adjust our Brand DNA and communication. However, over the course of the project, various new topics came up and I couldn’t have asked for a better sparring partner than Anne. Not only does Anne have an in-depth understanding of the fashion industry but has also been working in various roles that allow her to take a very holistic view on the projects she is working on.
I especially appreciated Anne’s very calm, always friendly and highly competent approach which made it a pleasure to work with her."
— Gunnar Brock, former COO
"Anne was brought in to distill the vision of the founder and creative director into a clearly deliverable global communications strategy. She was tasked with sourcing new talent to lead agreed activations, while simultaneously mentoring a young communications team.
Anne’s approach was agile and results driven, ranging from strategy to implementation, board level to inter-departmental, external to internal communications, all while keeping the broader business goals in mind.
Anne is a changemaker and can be relied on to bring innovative approaches and new perspectives to any project. I would not hesitate to work with her again."
— Michelle Mahlke, general manager
"Anne Muhlethaler was recommended to me by a friend and not only did I discover an amazing person but also a great asset for my company. She has on top of that a very mindful and human approach to the business.
Anne is a “visionaire", she is very good at growing your business on a 360 level."
— Natascha Sayn Wittgenstein, founder
About me, Anne V Mühlethaler.
17 years at Christian Louboutin — from shop assistant to general manager to the brand's first SVP of Global Communications.
Following that, seven years as an independent communications and business advisor, working with founders of luxury and design brands. And then Le Trente — a social learning studio at the intersection of mindfulness, story and authentic expression.
She is a certified mindfulness meditation teacher (MMTCP with Tara Brach and Jack Kornfield), a trained life coach (Martha Beck's Wayfinder programme), and has studied nonviolent communication, somatic awareness, contemplative psychotherapy and narrative.
She is also the creator of the Story of You methodology — a framework working at the intersection of identity, belief systems and professional communication.
In their words
"Working with you has changed my life. You have given me my story — how precious is that? And you have given me the confidence to make this move now, without fear."
— David H.
Investment
Engagements typically run between 3 and 12 months, depending on scope and objectives.
I work internationally and invoices in USD, EUR or CHF.
Ready to start?
Book a call and let's see if we're the right fit.
Book a discovery call →
Not quite ready?
Join my private list for founders and leaders. Over the coming weeks, I'll share how I think about brand foundations, communication, and the work that makes both land.