Hey, I'm Anne (V), thanks for being here.
Let me introduce myself briefly. I'm the person you come to when you want to create the conditions for essential stories to emerge, then I help you shape them into resonant narratives.
I help founders, creatives, and professionals who feel the call to make big moves in the world surface the underlying significance of the path they've already taken, and carry it clearly into their work, their brand, and their life. The clients I work best with share a belief that this work isn't only for them.
I tend to be called upon when the vision is clear internally, but not yet coherent in words, strategy, or structure. My brand work always starts with foundations including but not limited to business objectives, values, and intention.
My position is closer to that of a midwife, in that I see what's trying to emerge, and facilitate its coming to life. Another way to look at this is that I bring the essence of people and businesses into focus.
That essence leads us to everything that follows. As a former SVP of Global Communications, and general manager at Christian Louboutin, I have a broad vision and a broad toolkit. I lean on all my experience and trainings to support my clients both with the inner blocks and the external expression of what they want to share.
For me, everything starts with establishing clarity around who you are, what your desire is, who your people are, and why you do what you do, before any steps are made to facilitate messaging or expression.
From there, we dig into mission, purpose, vision, and values, not necessarily in that order, and never as statements to display, but as living reference points that guide your leadership, behaviour, and even growth. When these are clear, understood, and embodied, communication becomes simpler, accessible, and crucially, credible.
My gift is drawing out what's already inside you (or inside your project) and helping you shape it into something unmistakably yours, something you can carry forward with integrity and impact.
What I do
The brands, founders, leaders, and creatives who come to me want to navigate the space between their inner knowing and their outer expression with more ease. Most arrive because the outer has become hard to grasp: the messaging isn't landing, the strategy feels off, the communication isn't resonating, the results are suffering.
Communication, as most people think of it, is an external action — what I call surface work. My practice goes deeper. Because you can't build a house without strong foundations. With me, you start with digging: exploring the quality of the ground below, learning the terrain, getting to know the raw materials. These are essential to what gets built. And what we dig out doesn't get ignored or thrown out, it becomes part of the external architecture too. That's what makes the final expression and its strategy unmistakably yours.
Inner first, then outer. One makes the other possible.
How I work
Connection doesn’t start with messaging. It starts with coherence.
I work with people and organisations who want their communication to feel true – not persuasive, not performative, but grounded in who they actually are and what they envision.
My role is to create the conditions for that clarity to emerge. We start by going inward and back, looking beneath the surface: intention, values, assumptions, and direction. From there, expression becomes more natural, expansive even.
I draw on coaching, facilitation, mindfulness practices, and solid business experience. I work one-on-one and in groups, and love to use workshops as a medium that taps into collective intelligence and reveal what’s already present but not clearly articulated.
The result isn’t louder communication. It’s communication that resonates.
How I got here
After I set off on my own in 2017, I couldn't help to notice: I could craft business and brand strategy for days, develop any brand's story, but I was terrible at talking about myself. That gap, between professional competence and self-presentation led me to the kind of coaching and advisory today. I began to write about it, making my challenges public, and it's the combination of authentic storytelling, communications expertise and this knowing of what it feels like when self-expression is excruciatingly hard, that brings a specific kind of client to my doors.
In 2019, I made my own big move, or rather one of many big moves. I signed up to train as a mindfulness meditation teacher, with no idea how much it would change my life. I trusted that this was the path for me. That decision has re-shaped me, turning me into the guide and facilitator who trusts the call when I see it in someone else.
My coaching clients are like me: they feel that need to bridge the gap between who they are and how they express themselves. Which is why they trust me when I say that powerful communication needs to be grounded with inner work first. In essence: you have to know who you are, and what you stand for, before you can figure out what to say and how to say it.
My background spans two decades in luxury fashion, from retail and operations through PR and global communications — eventually becoming Christian Louboutin's first head of Global Communications. A certified coach. A mindfulness and lovingkindness meditation teacher, trained through the Mindfulness Meditation Teacher Certification Programme with Tara Brach and Jack Kornfield. Additional training in Anusara yoga, wise speech, nonviolent communication, somatic work, and the shamanic traditions my teachers pointed me toward. The blend between strategic business thinking, contemplative practice, and the deeper work of meaning-making is what makes my practice so distinctive.
From Global brand communications to Story of You
I speak, write, and research on Story of You: the work of aligning who you are with how you communicate. Through Le Trente, my hybrid social learning studio, I facilitate workshops, masterclasses, curate online and in-person salons with guest contributors, host two podcasts (Out of the Clouds and The Mettā View), and publish regular writing on story, identity, authentic communication and the future of work.
I process most of my thinking through writing — not in brainstorming sessions or speaking off the cuff, but on the page. My newsletters aren’t "content" (I really dislike that word); they’re my actual practice, made public. I'm sharing the joys, the troubles, the explorations, in a bid to connect with you (if you so wish) through consistent, thoughtful presence and the willingness to show your thinking as it develops.
Story as a meaning-making and healing
As I've discovered for myself, the more work you do on your own narrative, the more inner clarity you find, the more purposeful and connected to yourself you will feel. Story coaching, narrative coaching, brand clarity work: all of this is powerful work, not self-indulgent exploration. It isn't work you do in place of changing the world. It's one of the ways the world actually changes.
That's why I love doing what I do. Helping someone find resonance in themselves is my contribution to spreading fairness and kindness in the world — because it's how light travels through a network.
It's also the belief my work rests on, and the belief my best clients tend to share: this work isn't only for you. If that resonates, we'll likely work well together.
Kind words from former clients
"I worked with Anne, both as a personal coach as well as on brand development. Anne has the unique ability to almost act like a human mirror.
She is able to comprehend the essence of a person or project and reflect it back in a way that allows one to see it clearly for oneself. This understanding creates the basis of her work and allows one to act with a clear vision and understanding of ones values, strengths and goals." Hanna Fiedler, founder at Hanna Fiedler
Ways to work together: workshops, consulting, and community
Story of You workshop – My signature program for reconnecting to yourself and clarifying your communication (look for upcoming dates on this Luma calendar)
Consulting – Custom strategic communication work for businesses and brands - get in touch: hey@annevmuhlethaler.com
1:1 Coaching – Need help to reframe your story, craft a narrative, or navigate change? Book a discovery call here
Le Trente workshops & salons – Browse the schedule for live programming in Geneva and online
Loving Kindness 101 – A foundational meditation course available on Insight Timer
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